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Web3 - Banking

Category

Development

Client

Huobi

Industry

Blockchain, Fintech

Platforms

Web, Mobile

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Web3 app for European market with superior user experience

Huobi Group, a global blockchain leader, aimed to enhance user experience and engagement in the European market. We conducted extensive research, identified user pain points and UX patterns. We adapted the app with a customer-centric design, reducing the learning curve for non-professionals by incorporating educational elements. A custom marketing website was developed to resonate with European users. The user-friendly app and tailored marketing website increased engagement and satisfaction, solidifying Huobi Group’s presence in the European market. Our solution effectively addressed user needs, offering a seamless experience.
  • + Discovery & Scoping
  • + UX/UI Design
  • + Support
  • + Web, Mobile Development
  • + Dashboards
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DISCOVERY & SCOPING
SUPPORT
UX/UI DESIGN
WEB DEVELOPMENT

Mobile & web application

for the world's leading blockchain company

Industry: Blockchain, Fintech ,   Payments Platforms: Web, Mobile Client’s geography: Chin, EU

About the Business

Huobi Group is the world’s leading blockchain company with a mission to accelerate the digital economy through breakthrough innovations in core blockchain technologies. They operate across multiple sectors, including enterprise and public blockchains, digital assets trading, cryptocurrency wallets, and industry research. Their user base reaches tens of millions in over 170 countries and regions. Huobi Group focuses on growing its diverse range of services.

Project Tasks and Challenges

Research the European market to identify user pain points and UX patterns. Adapt the app with a customer-centric design.
Create improved user experience for non-professionals, reducing the learning curve by educating and guiding the users
Develop a custom marketing website for the European market to enhance engagement, expand reach, and drive growth.

TEAM: 2 UI/UX designers / Project manager / Business analyst

PROJECT DURATION– 4 months

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INTUITIVE INTERFACE

The App provides a cohesive experience that feels familiar to the deviceʼs ecosystem while still reflecting the brand identity.

USER CONTROL

Users have control over their properties. They donʼt have to rely on any third party to maintain their assets

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QUICK ACCESS

Users have easy access to main platform functions: market, trading, and funds.

DAY / NIGHT MODE

OTC operations need constant monitoring, so users spend much time on devices. We created two display modes for convenience

For those of us who are blessed with good sight. So we seldom consider it. That’s why going off to investigate the whys and hows involved is a little like trying to get behind the wind