Cursor

mode

Language Support

logo
logo

Get in touch

Web
– Pharma

Category

Development

Client

Roche

Industry

Healthcare

Platforms

Web

Awesome Images

Re-inventing collaboration between enterprise pharma company and healthcare specialists

Roche Switzerland approached us with their existing Portal for medical specialists to access Roche product information and support materials. The portal was outdated and underutilized, providing no practical application for Roche representatives or medical specialists. We conducted a thorough analysis to identify the reasons for the low traffic on the portal. Based on our findings, we developed a comprehensive strategy to increase engagement and usage. This involved modernizing the portal’s design, improving user experience, and ensuring that the portal meets the needs of both Roche representatives and medical specialists.
  • + Current State Analysis
  • + UI/UX Design
  • + Workshops and Analysis
  • + Gen AI
  • + Personalization
Awesome Images
RESEARCH
UX/UI DESIGN
POC

Re-Inventing Collaboration

between enterprise pharma company & healthcare specialists

Industry: Healthcare  Platforms: Web,     Client’s geography: Switzerland

Objectives

Roche Switzerland approached us with HCP Portal, a digital environment for medical specialists to access Roche product information and support materials

Problem

The portal was outdated and out of usage with no practical appliance for neither Roche representatives nor medical specialists

Challenge

o identify the reason of the low traffic on the portal and come with a strategy of its increase

business-person-futuristic-business-environment
dfgfhgjhghj
Awesome Images

How We Nailed the Challenge

STAKEHOLDER INTERVIEWS

Initially, we investigated the situation with the portal by talking to ~15 stakeholders. Through interviews, we were able to see the problem from several perspectives at once deriving a common denominator for the next steps in the study

TARGET AUDIENCE INTERVIEWS

Live communication with users who are interested in the development, help to empathise the common use cases and find the correct insights

ONLINE
WORKSHOP

Interactive session held during the quarantine lockdown brought together 30 people online who during 2 days were involved in activities related to the identification of possible improvements and vector of the portalʼs growth

INSIGHTS
ANALYSIS

During the analysis of the collected materials our team succeeded in diagnosing the pain points in the current solution. Based on real data, we were able to propose a strategy for further redesign that would solve the main user pains

BACKLOG PREPARATION & PRIORITIZATION

The final stage of the research is the transformation of qualitative and conceptual artefacts into concrete rational next steps of redesign - the backlog components

For those of us who are blessed with good sight. So we seldom consider it. That’s why going off to investigate the whys and hows involved is a little like trying to get behind the wind